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Downward Price-Based Brand Line Extensions in the Luxury Goods Market

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Book Details

Contributors
Author	Marcelo Royo-Vela
Dimensions
Width	5.98 inch
Height	0.12 inch
Weight	100 g
Format
Binding	Paperback
Overview
Number of Pages	60 Pages
Publisher	LAP Lambert Academic Publishing
Publication Year	2012
ISBN-13	9783659130106
ISBN-10	3659130109
Language	English

Downward Price-Based Brand Line Extensions in the Luxury Goods Market Price in India

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