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Brand-Consumer Congruence Personality and Brand Quality Relationships

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Book Details

Contributors
Author "Gohar Ali, Amna Arif"
Dimensions
Width 5.98 inch
Height 0.75 inch
Weight 517 g
Format
Binding Paperback
Overview
Number of Pages 352 Pages
Publisher LAP Lambert Academic Publishing AG & Co KG
Publication Year 2012
ISBN-13 9783659213410
ISBN-10 3659213411
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