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Customer Equity Management Bei Kontinuierlichen Dienstleistungen: Konzeption, Modell Und Anwendung Im Mobilfunk (German)

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Book Details

Contributors
Author Stefan Hundacker
Dimensions
Width 5.83 inch
Height 0.75 inch
Weight 435 g
Format
Binding Paperback
Overview
Number of Pages 337 Pages
Series Name Innovatives Markenmanagement
Foreword By Prof Dr Christoph Burmann
Publisher Springer
Publication Year 2005
ISBN-13 9783824483259
ISBN-10 3824483254
Language German

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