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Understanding Participative Consumer Behavior: Insights from Motivation Theory and Three Empirical Studies in the Context of User-Generated Content

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Book Details

Contributors
Author Jodl Florian
Dimensions
Weight 305 g
Format
Binding Paperback
Overview
Number of Pages 208 Pages
Publisher Fgm Fu00f6rdergesellschaft Ma
Publication Year 2010
ISBN-13 9783940260116
ISBN-10 3940260118
Language English
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