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Congruity Theory: The Relation Between Context Type and Advertising Appeal.

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Book Details

Contributors
Author	Caitlin Michelle Mclaughlin
Dimensions
Width	7.44 inch
Height	0.59 inch
Weight	141 g
Format
Binding	Paperback
Overview
Number of Pages	70 Pages
Publisher	"Proquest, Umi Dissertation Publishing"
Publication Year	2011
ISBN-13	9781243424921
ISBN-10	1243424923
Language	English

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