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The effects of national stereotypes on COO-based product evaluations: A conceptual model and experimental investigation

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Book Details

Contributors
Author Michael John Chattalas
Dimensions
Weight 213 g
Format
Binding Paperback
Overview
Number of Pages 132 Pages
Publisher Vdm Verlag
Publication Year 2009
ISBN-13 9783639137392
ISBN-10 3639137396
Language English
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