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Effect of Risk Disclosures on Prescription Drug Advertising: The Moderating Role of Need-For-Cognition, Involvement, and Dogmatism

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Book Details

Contributors
Author Ignatius Fosu
Dimensions
Weight 118 g
Format
Binding Paperback
Overview
Number of Pages 68 Pages
Publisher Vdm Verlag
Publication Year 2009
ISBN-13 9783639197556
ISBN-10 3639197550
Language English
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