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The Effect of The Reward Program Scheme: The Effect of Timing of Reward, Business Longevity and Involvement on Consumers' Perception and Behavioral Intention toward the Reward Program

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Book Details

Contributors
Author Wan-jou Weng
Dimensions
Weight 219 g
Format
Binding Paperback
Overview
Number of Pages 136 Pages
Publisher Vdm Verlag
Publication Year 2009
ISBN-13 9783639207453
ISBN-10 3639207459
Language English
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