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Impact of New Advertising Formats on Interactive Digital Television: Advertiser and Consumer Perspectives

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Book Details

Contributors
Author Veroline Cauberghe
Dimensions
Weight 493 g
Format
Binding Paperback
Overview
Number of Pages 320 Pages
Publisher Lap Lambert Acad. Publ.
Publication Year 2009
ISBN-13 9783838325750
ISBN-10 3838325753
Language English
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